Every now an then I will be watching TV and some ridiculous commercial will vie for my attention. Usually, commercials are just uninteresting since I am not in the market for a car, and every so often you get a commercial which you think is just so interesting, you will mention it in your next conversation with a friend.
However, there are some commercials that are just so stupid, you are insulted that the company thinks so low of you. Such commercials tell you how to think, how to react. They presuppose that you lack intellectual integrity. In such instances you might roll your eyes while lightly shaking your head side to side, or struggle to find the remote to change the channel.
Therefore, the question is: How effective are such stupid commercials? Do they do their job and successfully advertise an object you may or may not want? Or do they subtract from the product making you not want to buy it and suppress the advertisement from you consciousness?